Your story is complex. Your audience’s attention is limited. Every word counts.
Go Tiger is a collective of highly versatile, professional writers with a wealth of experience.
When you’re looking for the right words, we’re here to help.
Go Tiger is led by Lucy Greeves and Justin Hopper, two writers who live and work together near London, UK.
Since 2005, international brands, charities, cultural institutions and notable individuals have trusted us to position their messages for maximum precision, power and impact, and translate their ideas into clear, memorable stories that hit home. Our words have appeared in books, magazines and newspapers, on leaflets, posters and annual reports, on TV, radio and online, and in the mouths of actors, presenters and chief executives.
We approach every job with the same open-minded spirit of enquiry, listening first and offering opinions later. We work fast and accurately, and we don’t waste your time or money.
Alongside our wealth of corporate experience we value the energy that comes from our own creative practice, which includes books in both prose and poetry, site-specific artworks, and music and spoken-word recordings.
Lucy has been helping companies and charities to tell their stories to a wide range of audiences for more than fifteen years. She loves helping a young brand to find its voice; getting under the skin of a knotty communication problem; and finding the right way to tell a complex story in just a few minutes, without sacrificing factual accuracy or emotional clarity. Most of all she loves solving the varied problems her clients bring her, which are seldom just about copy but also about people and organisational politics.
Prior to founding Go Tiger in 2005, Lucy spent seven years with brand experience specialists Imagination. She left with a strong grounding in branding and identity work, and an aptitude for pulling her weight as part of an interdisciplinary agency team.
Since then, Lucy’s experience has encompassed a truly broad range of writing disciplines, from speeches and scripts to spa reviews, and from annual reports to advertising. She has run business writing workshops and coached nervous public speakers, and is a qualified teacher of stress-management techniques drawn from yoga and meditation traditions. She is also the author, with Jimmy Carr, of a book called The Naked Jape, a social and cultural history of jokes.
Justin has nearly 20 years experience as a journalist, editor and copywriter. After five years as a commissioning editor at an American alternative-newsweekly, Justin became a full time freelance writer, alternating his arts and culture journalism with writing and editing projects for museums, charitable organisations and corporate clients. Since moving to the UK in 2012, Hopper, a dual US/UK citizen, has leant his editorial eye and feature-writer’s prose style to projects ranging from interviewing the world’s leading cancer scientists, to articles on technologies both large (self-driving cars) and small (wearable computers), as well as producing press releases, scripts, grant proposals and marketing copy for a wide range of companies.
A specialist in contemporary British landscape art and writing, Justin’s own book about the South Downs Way, The Old Weird Albion (Penned in the Margins), was published in 2016, followed by the spoken word album Chanctonbury Rings (Ghostbox) in 2019. He has taught courses at Tate Britain and Tate Modern on writing about the urban and rural landscapes.
As a consultant to this exciting start-up in the organic nutrition space, Lucy is helping to shape and develop a young and ambitious brand. Her responsibilities include overseeing all online, packaging and marketing copy, as well as editing the blog and helping to develop new products.
Working remotely with Lisbon and NYC, the role demands a high degree of organisation and great communication skills.
cancer research uk
We worked with design firm William Joseph to produce a publication commemorating CRUK’s most ambitious fundraising campaign to date: raising £100m purely through philanthropic donation to co-fund The Crick Institute. We collaborated on the editorial strategy for this one-off magazine and Justin wrote the articles, including interviews with some of the world’s leading cancer scientists.
bake that, cancer!
To tie in with the celebrity Great British Bake Off spin-off in aid of CRUK, we created a fundraising pack to encourage people to hold their own bake sales and tea parties. We devised themed party games and competitions, wrote hints and tips for fundraisers and made up a lot of baking puns.
BBC HISTORY (AFTER THE FLOOD)
Lucy wrote the scripts for a series of short animated “explainer” films for BBC History, produced by After the Flood. The challenge was to condense complex historical moments into compelling narratives lasting no longer than 6 minutes, on topics as diverse as the stars, the origins of WW1 and the Titanic.
What people say about us
RAHIL SHEIKH, MISSION LONDON
“Among the thousands of copywriters in London there are a small number of high-end people that you can rely on to carry out any kind of writing project to a high standard, within whatever deadlines are set…Lucy is one of them.”
NICKY FORSYTHE, FORSYTHE & ASSOCIATES
“Lucy has the perfect combination of literary flair and a deep understanding of the commercial world. I found her copy for my website to be spot on. She is also a great pleasure to work with.”
CHRIS HAMMOND, WILLIAM JOSEPH LTD.
“We’ve worked with Lucy for many years; she has a knack for grasping any subject and writing about it clearly and concisely.”