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As a consultant to this exciting start-up in the organic nutrition space, Lucy is helping to shape and develop a young and ambitious brand. Her responsibilities include overseeing all online, packaging and marketing copy, as well as editing the blog and helping to develop new products.
Working remotely with Lisbon and NYC, the role demands a high degree of organisation and great communication skills.
Cancer Research UK
We worked with design firm William Joseph to produce a publication commemorating CRUK’s most ambitious fundraising campaign to date: raising £100m purely through philanthropic donation to co-fund The Crick Institute. We developed the editorial strategy for this one-off magazine and wrote the articles, including interviews with some of the world’s leading cancer scientists.
Bake That, Cancer!
To tie in with the celebrity Great British Bake Off spin-off in aid of CRUK, we created a fundraising pack to encourage people to hold their own bake sales and tea parties. We devised themed party games and competitions, wrote hints and tips for fundraisers and made up a lot of baking puns.
BBC History (After the Flood)
In the run-up to the WW1 centenary, Lucy was commissioned to script four short “explainer” films as part of the BBC’s online content. Voiced by Dan Snow, the scripts cleverly compress a huge amount of military, political and social history into about 15 minutes of narration, without trivialising the heavy subject matter.