Lucy Greeves – Founder
Lucy has been helping companies and charities to tell their stories to a wide range of audiences for more than fifteen years. She loves helping a young brand to find its voice; getting under the skin of a knotty communication problem; and finding the right way to tell a complex story in just a few minutes, without sacrificing factual accuracy or emotional clarity. Most of all she loves solving the varied problems her clients bring her, which are seldom just about copy but also about people and organisational politics.
Prior to founding Go Tiger in 2005, Lucy spent seven years with brand experience specialists Imagination. She left with a strong grounding in branding and identity work, and an aptitude for pulling her weight as part of an interdisciplinary agency team.
Since then, Lucy’s experience has encompassed a truly broad range of writing disciplines, from speeches and scripts to spa reviews, and from annual reports to advertising. She has run business writing workshops and coached nervous public speakers, and is a qualified teacher of stress-management techniques drawn from yoga and meditation traditions. She is also the author, with Jimmy Carr, of a book called The Naked Jape, a social and cultural history of jokes.
Justin Hopper – Partner
Justin has nearly 20 years experience as a journalist, editor and copywriter. After five years as a commissioning editor at an American alternative-newsweekly, Justin became a full time freelance writer, alternating his arts and culture journalism with writing and editing projects for museums, charitable organisations and corporate clients. Since moving to the UK in 2012, Hopper, a dual US/UK citizen, has leant his editorial eye and feature-writer’s prose style to projects ranging from interviewing the world’s leading cancer scientists, to articles on technologies both large (self-driving cars) and small (wearable computers), as well as producing press releases, scripts, grant proposals and marketing copy for a wide range of companies.
A specialist in contemporary British landscape art and writing, Justin’s own book about the South Downs Way, The Old Weird Albion (Penned in the Margins), was published in 2016, followed by the spoken word album Chanctonbury Rings (Ghostbox) in 2019. He has taught courses at Tate Britain and Tate Modern on writing about the urban and rural landscapes.