Author: Lucy Greeves

  • Backwater

    Backwater

    Backwater I am waiting for the world to ask me to dance. Somewhere in cities, the people who matter are drinkingnew kinds of coffee, exchanging jacket blurbs and agents.Meanwhile I’m skirting the Co-op car park,up and over the sea wall to the estuary. Tide’s out. The sun gilds the mudrumpled and cracked like elephant hidewhere…

  • Dear Leonard Cohen

    Dear Leonard Cohen

    In which a woman chooses an unusual agony uncle to solve the crises of her middle years. —————————————————————————- Dear Leonard Cohen, I had another dream about you last night. This time I was running through an old European city at night, mostly Venice but with bits of Paris nestled into it. Huge uneven flagstones in…

  • If Mary Oliver had a toddler

    If Mary Oliver had a toddler

    An affectionate homage in which I imagine the celebrated nature poet and ascetic lost in the weeds of early motherhood. ————————————————————————— 1. consider the lego brickmute, neat, yearning six proud buds eagerly seekingthe docking click of another’s inward efflorescencethe greasy kiss of small fingers now biding low, hiding its teethnow sinking rapturously into heel flesh…

  • Copywriting & editing

    Copywriting & editing

    Powerful and persuasive copywriting, for clients with something to say. Since 2005, I have specialised in high-quality writing, editing, brand storytelling and content strategy. I’ve worked with a wide range of organisations and individuals, from high-street banks to food banks, but I do my best work when there’s a meaningful story to tell. I’ve been…

  • kencko

    kencko

    Helping people to eat more plants and waste less food. I worked with the food & beverage brand kencko from its inception in 2018 until 2025. As VP of Brand, I was responsible for brand and content strategy, as well as co-managing the company’s corporate and consumer PR, and taking a senior role in our…

  • Turned Red Earth

    Turned Red Earth

    Weeds and wildflowers offer a new perspective on the Great War. In 2018, I was invited to make some art for the Spill Festival in Ipswich to mark the centenary of the First World War. Turned Red Earth was a large-scale billboard installation and a limited edition artist’s book that explored the relationship between human…

  • The Naked Jape

    A book about jokes, and why we tell them My first book (way back in 2004) was a wide-ranging survey of jokes and their place in our culture. I wrote it with the collaboration of up-and-coming young comedian Jimmy Carr. I always relish the challenge of blending the learned with the light-hearted, and making obscure…

  • Curious Poses

    Curious Poses

    A yoga book for curious people. Have you ever wondered why yoga postures look the way they do, or how they got their names? From Lotus to Warrior, Cobra to Happy Baby, this book takes a fresh look at the stories behind 30 familiar poses. A treasure trove of yoga history, mythology, philosophy and pop…

  • BBC Knowledge & Learning: storytelling in miniature

    Big idea, tiny canvas. It’s one thing elaborating a thesis over the course of 200 pages; quite another to condense a huge story into a three minute video explainer. I love short-form storytelling almost as much as long-form, so I’m proud of these micro-documentaries I scripted for BBC Knowledge & Learning. Agency: After the Flood…