Helping people to eat more plants and waste less food.
I worked with the food & beverage brand kencko from its inception in 2018 until 2025. As VP of Brand, I was responsible for brand and content strategy, as well as co-managing the company’s corporate and consumer PR, and taking a senior role in our corporate responsibility efforts. And as the leader of a stellar in-house brand team, I oversaw all of our creative output – from social media to TV campaigns, and from physical packaging to the digital shelf.
Since its launch, kencko has sold more than 20 million freeze-dried smoothies, saved thousands of tons of fruits and vegetables from being wasted, and helped over 300,000 people to reach their five-a-day. I am proud to have been a key member of the senior leadership team that took the company from zero to seven figures in annual revenue, and from a direct-to-consumer startup to an international retail brand in over 4000 doors across the US, Spain and Portugal.
kencko brand campaign fall 2024
OOH campaign spring 2021
