Powerful and persuasive copywriting, for clients with something to say. Since 2005, I have specialised in high-quality writing, editing, brand storytelling and content strategy. I’ve worked with a wide range of organisations and individuals, from high-street banks to food banks, but I do my best work when there’s a meaningful story to tell. I’ve been…

Helping people to eat more plants and waste less food. I worked with the food & beverage brand kencko from its inception in 2018 until 2025. As VP of Brand, I was responsible for brand and content strategy, as well as co-managing the company’s corporate and consumer PR, and taking a senior role in our…