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Copywriting & editing
Powerful and persuasive copywriting, for clients with something to say. Since 2005, I have specialised in high-quality writing, editing, brand storytelling and content strategy. I’ve worked with a wide range of organisations and individuals, from high-street banks to food banks, but I do my best work when there’s a meaningful story to tell. I’ve been…
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kencko
Helping people to eat more plants and waste less food. I worked with the food & beverage brand kencko from its inception in 2018 until 2025. As VP of Brand, I was responsible for brand and content strategy, as well as co-managing the company’s corporate and consumer PR, and taking a senior role in our…
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Turned Red Earth
Weeds and wildflowers offer a new perspective on the Great War. In 2018, I was invited to make some art for the Spill Festival in Ipswich to mark the centenary of the First World War. Turned Red Earth was a large-scale billboard installation and a limited edition artist’s book that explored the relationship between human…
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The Naked Jape
A book about jokes, and why we tell them My first book (way back in 2004) was a wide-ranging survey of jokes and their place in our culture. I wrote it with the collaboration of up-and-coming young comedian Jimmy Carr. I always relish the challenge of blending the learned with the light-hearted, and making obscure…
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Curious Poses
A yoga book for curious people. Have you ever wondered why yoga postures look the way they do, or how they got their names? From Lotus to Warrior, Cobra to Happy Baby, this book takes a fresh look at the stories behind 30 familiar poses. A treasure trove of yoga history, mythology, philosophy and pop…